S2E18 - The Business Owner's IT Podcast Ep. 78 - Why Businesses Switch MSPs (What IT Companies Get Wrong)

Building a strong IT partner relationship isn’t just about technology, it’s about trust, service, and real business value.In this episode of The Business Owner’s IT Podcast, Tony Gerasch and Ryan Carter sit down with Alex Aguirre to talk about what really happens behind the scenes when businesses evaluate and switch Managed Service Providers (MSPs).From Alex’s early days selling vacuums door-to-door to building a successful MSP sales pipeline, the conversation dives into the real challenges of selling IT services and helping business owners solve technology problems that impact revenue, productivity, and growth.If you're a busine...