Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
Published: June 18, 2025
Duration: 15:49
Is your CRM lying to you? (Hint: kinda.)
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead cam...
In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.
But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.
Whether you’re a marketing director, vendor, or just tired of hearing “the lead cam...