Daring to be Different: Across the Yard with Stephen Bailey, Fluevog Shoes S04EP16

Marketing is louder, faster, and more measurable than ever, but does that actually make it better? This episode is about building a brand people feel something for, not just one that converts. In this episode, Stephen Bailey, Chief Marketing Officer at John Fluevog Shoes, sits down with Liz to unpack what it really takes to stand out in today’s crowded market. Drawing on more than 20 years with one of Canada’s most unconventional retail brands, Stephen shares why differentiation isn’t about having the best price or product, it’s about having the courage to be distinct. From embracing “weirdness”...