E115 - Scott Woodruff: Disrupting Drag Racing's Status Quo

Can anyone challenge the dominance of NHRA in the world of drag racing? It depends on who you ask. Scott Woodruff, Chief Operating Officer for IHRA, believes competition is good as it makes everyone better. Scott sits down with Kenny Wallace to discuss this huge undertaking. “Woody” got his start as a guerrilla marketing guru with JEGS and explains how he helped establish an international reputation for the brand. Woodruff now hopes to have the same impact on the IHRA. He gives insight into his boss, Darryl Cuttell, who has bought race tracks around the country and is ready to di...