Late Capitalism: A Survival Guide - Addendum - Keurig

Late Capitalism: A Survival Guide - Addendum - Keurig

Published: March 4, 2026

Duration: 23:46

Okay, I couldn’t help myself. Keurig is such a perfect example of how this entire orientation towards the world is destructive of more or less all the greatness and joy in life that I pause here to reflect in greater detail on the specifics of the Keurig case. I also think the example of FitBit and similar devices renting to us the capacity to connect with our bodies - and hence of course alienating us from our bodies - is similarly bizarre and disturbing. For the record, somewhere between 15-30 BILLION k-cups type pods are thrown away every ye...