E31 - How To Build a Business Dashboard to Measure Sales Pipeline Metrics

Most people building dashboards start in the wrong place. They worry about charts, colours, and layouts — when the real work happens long before any of that.

Hi, I'm Mike Fox, host of this podcast, "Lone Wolf Unleashed." In this episode, I walk you through what actually needs to happen before a dashboard can tell you anything useful. Drawing on a real client scenario — a growing business moving from a file-based system to a CRM — I break down the data foundations you need in place first.

We cover the sales pipeline as the most logical starting point...