Best of Linkedin: Account-based Marketing CW 32/ 33
Published: August 18, 2026
Duration: 19:27
Account-Based Marketing in 2026: AI-Powered Personalisation, Sales Alignment, and Revenue Growth
We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence
This edition outlines the strategic shift in B2B marketing toward account-based models that prioritise quality over quantity. Experts emphasise that successful programs rely on sales and marketing alignment, moving away from broad lead generation to focus on specific, high-value decision networks. Contributors...