E34 - #33 H.J. Heinz: How Common Things Built an Uncommon Business

H.J. Heinz built one of the most trusted food brands in American business history by following a rule so simple that it is easy to miss: do common things uncommonly well.

That idea shaped his life, his work, his products, and the company culture that grew around him. Heinz was not selling rare goods. He started with the plain things of daily life: vegetables, horseradish, pickles, sauces, and later ketchup. These were not fancy products. They sat on kitchen tables, in pantries, and in grocery stores. But Heinz saw what most people missed. He saw that...