E38 - #37 David Ogilvy - Confessions of an Advertising Man

Sharing what I learned by reading Confessions of an Advertising Many by David Ogilvy, who In 1948, at 37 years old with no clients, no money, and no American reputation hung out his shingle in New York and wrote down the five companies he intended to have: General Foods, Bristol-Myers, Campbell Soup, Lever Brothers, and Shell. He called it an act of mad presumption. Inside twelve years, every one of them was his.

Getting there took him seventeen years of wandering. He won a history scholarship to Oxford and left without a degree, he says he was expelled, but...