Electronic Shelf Labels: Dynamic Pricing at Walmart

E564 - Electronic Shelf Labels: Dynamic Pricing at Walmart

Published: October 20, 2026

Duration: 3:17

Walmart might be quietly jacking prices while you shop — or at least that’s what a guy named Patrick claimed after a stick of butter marked $3.98 rang up higher and the manager shrugged that “prices can change” thanks to computer updates. I riff on how stores are slipping into dynamic pricing mode — electronic shelf labels, patents that could tweak prices based on what’s in your cart, even facial-recognition stuff that sounds like a casino met a grocery aisle. Walmart says “we price products, not people” and reminds us a patent doesn’t mean they’re using it, but c’mon, it still give...