E1 - Ray Duhaime: The Man Who Put Moe on the Map & 35 Years of NH Branding | Ep. 44

For 35 years, Ray Duhaime has been quietly helping New Hampshire restaurants stop advertising for other people's brands -- and start owning their own. As founder of Private Label Specialties in Goffstown, NH, Ray created the Arrow Root Beer you order at the Red Arrow Diner, the Moe Java mug sitting on your counter, and the T-shirt with the dictionary definition of "diner" on the back. Most people have no idea who he is. That changes today.

In this episode, Carol and Ray go back 35+ years -- from the early days of delivering cases of root beer out...