Jakob Norris: From Recovery to Running NH’s Hottest Food Brand | Ep. 52

Jakob Norris: From Recovery to Running NH’s Hottest Food Brand | Ep. 52

Published: June 2, 2026

Duration: 44:50

Jakob Norris built Wicked Tasty from a single food truck into a multi-divisional hospitality company -- food truck, corporate café, full-service catering, a licensed bar program called Wicked Thirsty, and a seasonal mountain kitchen at Dartmouth Skiway. He did it in four years. And he did it with almost ten years clean and sober.


This is one of the most honest conversations we've had on Beyond the Plate. Jakob opens up about losing his dad at 12, how kitchens became his anchor, what it felt like the day he chose recovery, and why second c...