Jim & Deanna Varney: Solar-Powered Coffee in Steel Cans | Ep. 63

Jim & Deanna Varney: Solar-Powered Coffee in Steel Cans | Ep. 63

Published: July 21, 2026

Duration: 1:01:19

Jim Varney spent 25 years designing consumer products -- until he saw one of his own designs sitting in a pile of "trash" at a modern art museum, and it changed everything. Now he and his wife Deanna run Wavelength Coffee Roasters out of a solar-powered former rope mill in Shirley, Massachusetts.


In this episode, Jim and Deanna talk about the industrial design background that led to their steel-can packaging (no foil bags here), why they use air roasting instead of the 150-year-old drum roasting method, how Deanna's library science background became an unexpected...