E167 - REMASTERED: Building Your Personal Brand, with Chris Dessi | (Branding, Career, Social Media, Business)

Chris Dessi, CEO of Silverback Social, author of "Remarkable You", TEDx speaker, and Inc. columnist, shares practical strategies for building a powerful personal brand that accelerates career growth, increases professional visibility, and strengthens organizational impact. Drawing from his own journey from sales executive to entrepreneur, Dessi explains how content creation, blogging, social media marketing, and thought leadership can help professionals establish authority in their industry while remaining aligned with their company’s brand. He also discusses the intersection of personal branding and corporate culture, the role of authenticity in digital marketing, and why vulnerability is a critical leadership skill fo...