E608 - Why This Agency Dropped Paid Media (And Got Bigger)

"I kinda told myself I need to take a step back from e-commerce. When I took a step back, e-commerce said no and put me back in."

Amer Grozdanic burned out running paid media for brands. The results were good — but never good enough. So he walked away, rebuilt his agency around what he could actually control, and landed clients like MVMT Watches and Billie Eilish without spending a dollar on ads. Today, Praella works with brands up to $400M in revenue, and Amer's seen the same blind spots in almost every store.

We dig in...