E620 - Ecom Vibe Check: What's Working in 2026

"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend."

Chase Clymer runs Electric Eye, a Shopify agency deep in CRO, redesigns, and migrations. He also hits about one industry event a month, which means he's got a real read on how merchants and partners actually feel right now. Not the Twitter version. The hallway version.

We got into the real state of ecom in 2026: Facebook CPMs nearly doubling since the pandemic, why most brands under $5M shouldn't be split testing at all...