E624 - Top 1% of Shopify. 8 Figures. Profit in Year 6.

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"It was a mind and body brokenness. I'll just say like depression."

By 39, Chris Lang was running 10 businesses and falling apart. He killed most of them and bet everything on Fresh Chile, his bootstrapped Shopify chili brand from Hatch, New Mexico. It cracked the top 1% of Shopify and 8 figures in revenue, but didn't turn a profit until Q1 of year six.

Inside: why he started publishing his real ROAS on LinkedIn when the numbers were ugly, the 80% Meta cut that finally flipped him profitable, and how a 250K-follower organic...