E626 - How We Built MKC's Montana Landing Page

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Montana Knife Company was finally releasing its first folding knife, a $390 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll animations. Exploding diagrams. Every element on screen doing something. The catch: you couldn't buy anything from it. The entire page existed to introduce the new product, build the hype, and capture emails before the drop. Then it had to survive launch day.

Paul Reda walks through the build that crashed Safari before it sold out in minutes: why video was the obvious...