E627 - Inside Shopify's "Everywhere" Edition | Spring 2026

VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a universal product identifier that now power a search catalog of billions of products. The payoff for merchants is strange and good. You're already enrolled in agentic commerce by default. One real store is doing $60K a month through it.

Inside this episode: why the catalog plus UCP makes every Shopify store callable by any AI app, how to use Agentic Storefronts to see exactly where you rank and what data to...