E634 - REPORT: AI is 0.1% of $274M in sales analyzed

"This traffic is nothing. It is a rounding error."

Kurt and Paul pulled 24 months of raw order data from 10 established Shopify stores: 94 million sessions, 2.2 million orders, $274 million in revenue. They went looking for the AI shopping revolution and found 0.1% of revenue. The catch: those referrals convert better than any other channel, and getting ready for them takes one afternoon of free work.

Then the discount data. Across $285 million in gross sales, nearly every store hands the same 20% code to new and returning customers alike, all year long, while the promo type that wins on every...