E635 - Why Your Subscription Program Stopped Growing — Matt Holman

Your subscription program is adding customers every month—so why has it stopped growing?

Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the subscribers coming
in simply replace those going out.

Matt and Kurt discuss why improving the offer can produce a better return than obsessing over retention, including:

Why Matt considers a 40% subscription opt-in rate achievable How gifts can outperform deeper subscription discounts Why customers who switch products or flavors can be worth 6x more When migrating subscription platforms is worth...