E636 - Shopify's Head of Growth: How to Get Recommended by AI

"It's more than 2x that conversion rate coming from another referral channel."

AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no idea it's happening because the analytics show up as direct traffic. Archie Abrams runs growth at Shopify, and he's spent five and a half years building the infrastructure for exactly this moment: Shop identity, cart sync, and the Shop Product Network.

Archie breaks down why AI traffic lands on product pages instead of your homepage, the five-minute...