Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

E637 - Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

Published: September 1, 2026

Duration: 48:00

"You think you know what you're doing. Like I work at Shopify. I should be better at it."

That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP of Product for everything partners and developers touch. Together they just rewrote the deal for Shopify's entire partner ecosystem, and this conversation explains what that means for your store.

We get into the new revenue share that pays partners on merchant GMV growth (Plus upgrades finally count), why Catalog and UCP put...