S1E68 - Chasing Likes: How One Button Changed The World

In this episode of Daily Creative, we dig into the origins and unexpected global impact of the “like button” with business thinker and strategist Martin Reeves, co-author of Like: The Button That Changed the World. Together, we uncover not just the technical and historical story behind one of the internet’s most recognizable icons, but also how something so small has fundamentally rewired our ideas about validation, success, identity, and creativity.

We explore the messy, iterative invention process behind the like button, dispelling the myth of the “lone genius” and highlighting the chain of small, serendipitous problem-solving moments tha...