S1E90 - Seeing The Invisible: How Beats By Dre Became Iconic, and How Pioneers Build Businesses That Last

In today’s episode, we explore what it means to create work that lasts not just for the next trend cycle, but for generations. We dive deep into the interplay of intuition, identity, and intentionality that underpins creative longevity, and how these often-invisible forces guide great design, resilient businesses, and enduring cultural impact.

We sit down with two very different thinkers whose experiences mirror this theme. First, we hear from Robert Brunner, renowned industrial designer and founder of Ammunition Design Group, whose work includes designing Beats by Dre headphones and pioneering shifts at Apple. He shares stories of...