E13 - Want good SEO? Stop Blogging Like it's a Diary FFS!
Published: February 8, 2026
Duration: 14:34
Most businesses aren’t bad at blogging because they’re lazy.
They’re bad at blogging because no one ever told them what blogs are actually for.
Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about one of the biggest SEO mistakes I see every single week.
Business blogs that read like diaries, newsletters, or internal updates… and then the owner wonders why Google ignores them.
This is the episode your marketing agency probably won’t volunteer to s...