E17 - Ranking Number 1 on Google is Useless, FFS. Let me explain...

I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm calling out one of the most persistent and damaging myths in SEO — that keywords are either dead entirely, or that you should be obsessing over ranking for the shortest, broadest, most competitive terms possible. Both of these positions are bollocks, and I'm going to e...