E27 - "Dangerous Dave" and the SEO Insights Trap

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave.

Dave means well. That’s the thing. He just went to a two-day digital marketing conference in Birmingham, sat through a keynote about AI search, and now he’s forwarding you articles at...