E32 - SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)

You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling the single most expensive assumption you're making about your own business: that you know what your customers search for. You almost certainly don't — and that gap between how you describe your business and how your customers actually find you is exactly where your leads are disappearing.

Here's what I'm covering: — Why the...