SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

byNikki Pilkington

BusinessMarketingEducationHow-ToTechnology

This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone who's been doing this since dial-up was considered fast. I'll tell you what works, what's complete nonsense, and which tactics will get your website buried faster than you can say "guaranteed...

Episodes(35 episodes)

The SEO Industry is Fu... errrmmm... Eating its Own Future

I'm going to say something that's going to piss off anyone currently building their entire SEO career on AI prompts: if you've never done the boring stuff manually, you can't tell when the AI is lying to you. There. I said it.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the thing that's actually keeping me up at night — not a Google update, not a dodgy agency tactic, but a slow-motion skills crisis the SEO industry is bringing entirely on itself.It...

Published: Jul 26, 2026Duration: 15m 21s

The Truth About "Free" SEO Audits (Don't Get Conned)

That free SEO audit is not free. It's a sales pitch with a spreadsheet on top. It took them 20 minutes, and it's about to cost you a whole lot more. There. I said it.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm pulling apart one of the sneakiest tricks in the industry — the "free SEO audit" that lands in your inbox looking like a favour and is actually a lead-generation funnel with your URL on the cover. Most of them aren't audits at all. They're cr...

Published: Jul 19, 2026Duration: 15m 1s

SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)

You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling the single most expensive assumption you're making about your own business: that you know what your customers search for. You almost certainly don't — and that gap between how you describe your business and how your customers actually find you is exactly where your leads are disappearing.Here's what I'm covering: — Why the...

Published: Jul 12, 2026Duration: 14m 6s

Why Your SEO Might Not Be the Problem

You're paying for SEO and not getting the results you want. Before you sack your SEO — ask yourself: are you the problem?Hi, I'm Nikki Pilkington and in this episode of SEO Fucking What podcast I'm flipping the usual script. Instead of calling out dodgy agencies and cowboy SEOs, I'm looking at the other side of the relationship: the client. Because sometimes good SEO work goes completely to waste, and it's got nothing to do with the person doing the work.I'll walk you through the seven habits that make you a dream SEO client — from...

Published: Jul 5, 2026Duration: 14m 27s

I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people who genuinely believed all traffic is good traffic, the whole sorry mess - and walking you through every major "SEO is dead" moment in history, who caused it, who got destroyed by it, and what actually survived.Because if you understand the pattern, you stop panicking every time a LinkedIn guru announces the next thing that's going to kill search.<...

Published: Jun 28, 2026Duration: 21m 33s

Why Your Blog Post Isn’t Working and How to Fix It FAST

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many business owners face: pouring hours into writing blog posts only to see:No resultsNo trafficNo engagementA talk about solid SEO foundations, not just good writing, to ensure blog content gets found and drives results. Some common mistakes include; clever but unsearchable titles, missing metadata, weak or absent internal links, and lack of clear calls to action—that hold back otherwise strong content from ranking on Google.You'll g...

Published: Jun 14, 2026Duration: 14m 34s

Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO.Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore the hidden problems lurking in headings, meta titles, robots.txt, sitemaps, schema, site performance, and trust signals—issues that even non-AI sites can suffer from if...

Published: Jun 7, 2026Duration: 17m 19s

"Dangerous Dave" and the SEO Insights Trap

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave.Dave means well. That’s the thing. He just went to a two-day digital marketing conference in Birmingham, sat through a keynote about AI search, and now he’s forwarding you articles at...

Published: May 31, 2026Duration: 6m 49s

How to figure out what to blog about next for your SEO

"She didn't need a content strategy document. She needed to read her inbox."Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes for years.Here's what I'm covering:Why most businesses get their content strategy wrong from the very startWhy your cu...

Published: May 24, 2026Duration: 7m 36s

What AI-built websites actually get right

"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites."Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if you didn’t build your site with AI, don’t switch off. A lot of what I cover here applies to traditionally-built websites too.I...

Published: May 17, 2026Duration: 9m 49s

Why Websites Built With AI Are Fu*king Up Your SEO

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still think it's a fking bad idea if you don't understand what you're getting yourself into.I also give you a quick homework task — a 30-second H1 c...

Published: May 10, 2026Duration: 10m 21s

Stop Buying Backlinks FFS! Here are your REAL link building tactics.

"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link building campaign. And I'm here to tell you that for most small B2B service websites, both of them can fuck right off."Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I'm calling out one of the most expensive myths in SEO — that spending money on backlinks is something small B2B service businesses need to do. It isn't. And I've g...

Published: May 3, 2026Duration: 13m 54s

Your Meta descriptions are fu*ked! I'll help you fix 'em.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you into stuffing it with keywords. All three are fucked.Here's what I'm covering:— Why your meta description isn't a ranking factor — but still decides whether anyone clicks— Wh...

Published: Apr 26, 2026Duration: 14m 24s

Your H1 and Meta Titles Are Killing Your Rankings FFS!

Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them identical is a missed opportunity, and why making them disconnected is actively killing your SEO.You’ll learn how to think of your meta title as the promise and your H1 as the delivery, why “Helping your people thrive” is not a heading, why your company name almost certainly doesn’t belong in your H1, and why Yoast’s green smiley face is...

Published: Apr 19, 2026Duration: 13m 31s

SEO Conference Organisers; Where The F__k Are The Women?

This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essentially, "we had women last year." And here we are.This episode isn't about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and if your speaker lineup is sixteen mainly white men, the question you need to be asking is whether anyone actually went looking.In this episode:<...

Published: Apr 5, 2026Duration: 8m 32s

Google Search Console, Because SEO Ranking Starts With Proper Website Structure

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today.Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your site work. How your pages connect, how Google moves around your site, and why getting this wrong means even your best content struggles to rank.Here's what I...

Published: Mar 29, 2026Duration: 13m 46s

You Haven't Read Your Own Website, Have You? Time For a Content Audit!

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your SEO — a content audit. Not to make your life miserable, but because Google crawls every single page on your website, and right now some of th...

Published: Mar 22, 2026Duration: 14m 17s

Ranking Number 1 on Google is Useless, FFS. Let me explain...

I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm calling out one of the most persistent and damaging myths in SEO — that keywords are either dead entirely, or that you should be obsessing over ranking for the shortest, broadest, most competitive terms possible. Both of these positions are bollocks, and I'm going to e...

Published: Mar 15, 2026Duration: 15m 9s

The SEO Tools You're Not Using — And Why That's Killing Your Rankings

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because I cannot tell you how many times I've sat down with a business owner for an SEO one-to-one, asked them to share their Google Search Console, and found out they haven't logged in for 18 months. That's like having a sat nav and refusing to look at it, then wondering why you keep getting lost.And...

Published: Mar 8, 2026Duration: 11m 27s

Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!

I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility.It also missed a whole BUNCH of stuff.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: an audit that recommended deleting pages that were actively driving real traffic from Google — because a proprietary AI visibility tool said they weren't getting ChatGPT citations.I'll b...

Published: Feb 22, 2026Duration: 10m 46s