E995 - Hobby Jobs: Stop Building for “The Hobby”
Published: June 21, 2026
Duration: 19:35
In this episode of Hobby Jobs, Brett breaks down why “building for the hobby” is too vague to guide a real business.
The sports card industry is not one customer.
It is trust.
It is convenience.
It is liquidity.
It is discovery.
It is fandom.
It is customer behavior.
Brett expands on this week’s Operator Note and explains why the best operators in sports cards do not build for a category. They build for a person with a clear problem.
This e...