E1074 - Why Buying Less Can Make Collecting Better

Online card sales reached $911.79 million in August, setting a Card Ladder monthly record. That level of activity brings demand, access, and pressure to keep buying.

Brett shares why he has limited his buying, sold cards that no longer fit, and focused on cards that hold meaning after the transaction ends. He breaks down the forces behind our purchase decisions, from social proof and scarcity to auction competition and comparison.

The episode also offers six questions to ask before your next purchase and a 30-day exercise designed to bring focus back to your collection.

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