E19 - Location, Location, Location
Published: February 28, 2026
Duration: 40:14
Amuse Booze: The Gin & Tonic — The Original Location-Driven Cocktail
In the first segment, Tanner and Jerry break down the psychology of space—why rooftop restaurants feel expensive, basements feel exclusive, strip malls hide greatness, and beach restaurants often get a pass. From airport dining to vacation mode, they examine how context changes perception and why the bar is often the best seat in the house.
Next, they bring in a commercial broker to discuss the real-world side of restaurant location. What makes a space work? Why do some addresses feel cursed? Is visibility everything? It’s a cand...
In the first segment, Tanner and Jerry break down the psychology of space—why rooftop restaurants feel expensive, basements feel exclusive, strip malls hide greatness, and beach restaurants often get a pass. From airport dining to vacation mode, they examine how context changes perception and why the bar is often the best seat in the house.
Next, they bring in a commercial broker to discuss the real-world side of restaurant location. What makes a space work? Why do some addresses feel cursed? Is visibility everything? It’s a cand...