Woolworths Price Freeze Backfired | Sydney News
Published: September 10, 2026
Duration: 1:31
Woolworths’ so-called “Price Freeze” promotion backfired—data reveals they secretly hiked prices on key staples like chicken fillets (up 33%) and three-bean mix (nearly doubled) during the campaign, exploiting consumer trust. While prices later dropped post-promo, the move highlights a troubling lack of transparency in supermarket pricing tactics amid rising cost-of-living pressure.
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