Mosseri Defends Algorithm Against Chronological Push | Sydney News

Instagram’s Adam Mosseri defends the algorithm, arguing a chronological feed would flood users with brand content, drown out friends and creators, and ultimately hurt engagement and satisfaction. While Australia considers mandating chronological options, Mosseri notes most users don’t even know the feature exists. He dismisses the idea Instagram is addictive, distinguishing casual overuse from clinical dependency, and cites user surveys showing satisfaction plummets without the algorithm. In countries with more chronological use, engagement can drop 50%, as businesses outpace individuals in posting frequency. Mosseri insists Instagram’s goal is to boost user enjoyment and transparency—not reduce time spent—wh...