E111 - Why AI Visibility Is Becoming More Important Than Traditional SEO for Digital Marketplaces (James Dooley Interviews Alex Drew)

This video explains which digital marketing strategies domain marketplaces should focus on in 2026 to improve AI visibility, brand recommendations and conversion rates. James Dooley and Alex Drew start with KPI tracking because share-of-voice measurement across AI tracking tools reveals where LLM gaps exist so they can be managed and grown. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in...