E115 - The Importance of Mentorship in the AI Era (James Dooley Interviews Alex Drew)

This video explains which digital marketing strategies AI business mentors should focus on in 2026 to improve knowledge sharing, faster decision making and reduced wasted time and money. James Dooley and Alex Drew start with KPI tracking because measuring outcomes helps mentors and mentees prioritise the ideas worth pursuing and quickly bin the ones that will not work. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...