E121 - How Common Crawl Impacts AI Visibility with Stephen Burns

This video explains which digital marketing strategies businesses seeking AI visibility should focus on in 2026 to improve LLM training-data inclusion, brand recognition in answer engines and higher-quality backlink profiles. James Dooley and Stephen Burns start with KPI tracking because measuring metrics such as harmonic centrality scores and crawl inclusion shows whether your content is actually reaching large language models. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and...