E123 - The Two Types of AI Memory Explained: Parametric Memory and RAG for SEOs (James Dooley Interviews Stephen Burns)

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve AI visibility, stronger training data inclusion and more consistent LLM citations. James Dooley and Stephen Burns start with KPI tracking because measuring whether results come from parametric memory or live RAG search tells SEO agencies which lever actually moved the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long...