E126 - How to Optimise for AI Search Visibility with Nathan Gotch

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, stronger citation coverage and faster answer influence. James Dooley and Nathan Gotch start with KPI tracking because tracking keywords and the citations pulled by ChatGPT, Gemini and AI Overviews shows exactly which trusted sources to target. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...