E128 - Building AI Employees With Defined Roles: Agentic SEO Teams for Digital Marketing Agencies (James Dooley Interviews Nathan Gotch)

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve team scalability, task automation and grounded AI expertise. James Dooley and Nathan Gotch start with KPI tracking because measuring which automated workflows and AI employees actually deliver results keeps agencies focused on outcomes rather than shiny object syndrome. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...