E138 - Decision Engine Optimization Case Study: How AI Visibility Won Soft Surfaces a £572,000 Project

This video explains which digital marketing strategies 3G football pitch and sports surfacing construction companies should focus on in 2026 to improve AI visibility, bottom-of-the-funnel conversions and win rates on high-value tenders. James Dooley and Kasra Dash start with KPI tracking because accreditations, reviews, warranties and case studies need to be measured against actual sales rather than just citations and impressions. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search...