E140 - Decision Engine Optimisation: The Future of AEO and GEO for SEO Agencies

This video explains which digital marketing strategies SEO agencies should focus on in 2026 to improve conversion rates, quote win rates and online reputation. James Dooley and Kasra Dash start with KPI tracking because measuring wins and losses at the decision stage shows whether AI visibility is actually adding to the bottom line for SEO agencies. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term...