E142 - GEO Case Study: How Decision Engine Optimisation Won Uniplay a £23k Playground Project

This video explains which digital marketing strategies playground design and installation companies should focus on in 2026 to improve AI visibility, decision-stage conversions and higher-value project wins. James Dooley and Kasra start with KPI tracking because measuring what actually influences AI-driven buying decisions matters far more than obsessing over clicks and impressions for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth...