E152 - Episode 152: CAA Poaches NFL's Top Operator as COO

CAA has hired Dasha Smith as its new Chief Operating Officer, pulling her directly from the NFL where she served as Executive VP and Chief Administrative Officer — one of Roger Goodell's most senior deputies. The hire is a signal about where CAA's leadership believes the agency's competitive edge is heading: operational sophistication, AI, data infrastructure, and the complexity of running a global, multi-vertical representation business.

Key Takeaways:

Dasha Smith joins CAA as COO after serving as EVP and Chief Administrative Officer at the NFL, reporting directly to Commissioner Roger Goodell. Her NFL portfolio included technology, AI an...