E973 - What Every SME Needs to Know About Their Customers

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how businesses can move beyond guesswork and use customer data to drive smarter, more consistent growth.

Joining us is Stephan Sigaud, CMO at Phase 5. With decades of experience in market research and customer strategy, Stephan shares how understanding the voice of the customer unlocks real business impact.

Key Highlights

SME Marketing Misconceptions: Stephan explains where businesses go wrong when targeting SME audiences. Affordable Market Research: Stephan shares how small businesses can use research without large budgets. Brand and CX Alignment...