E980 - Beyond the Hype: Is Your Off-the-Shelf Software Limiting Your Competitive Edge?
Published: April 23, 2026
Duration: 15:05
Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore why digital transformation often falls short and how custom built systems are becoming the real driver of business growth.
Joining us is Alexandre St Aubin, Partner and Account Executive at Thirdbridge. With a strong blend of technical expertise and business insight, Alexandre shares how tailored software and strategic thinking are reshaping how SMEs scale.
Key Highlights
Why Transformations Fail: Alexandre explains how off the shelf software limits growth and weakens competitive edge. Custom Software and AI:Alexandre shares how AI...