S1E1 - Simon Washbrook on CRM for Small Business, Simpler Systems and Smarter Growth

In this episode of UK Business IQ, Geoff Nicholson speaks with Simon Washbrook, founder and Managing Director of Popcorn CRM, about why so many small businesses struggle with lead management, fragmented systems and software that is more complicated than it needs to be.

Simon shares his journey from fashion and marketing into software, and explains how working with small businesses led him to build a simpler CRM designed around the real needs of growing companies. The conversation explores why spreadsheets eventually break down, why many businesses buy for future problems rather than current ones, and how the...