E24 - Building a $100M Wellness Brand from Personal Pain | Siffat Haider

What starts as a personal problem can become something much bigger.

In this episode, Maeve sits down with Siffat Haider — co-founder of a $100M wellness brand — to talk about building a business that actually works.

From navigating her own health struggles to creating products women genuinely trust, Siffat shares what it really takes to grow a brand in a crowded space.

This is a conversation about conviction, resilience, and why having no plan B might be your biggest advantage.