How McDonald's Actually Works Better in Europe: Design, Regulations, and Local Food

What if the McDonald's in Paris serves food on actual ceramic plates while the one down your street still uses cardboard? In this episode, Daniel Torres breaks down why European McDonald's locations feel like completely different restaurants - and what that tells us about design, regulation, and adapting global brands to local culture. On Proof Positive, we explore how French McDonald's eliminated over 2 billion pieces of plastic packaging by switching to fully reusable materials in 2023. You'll discover why European locations spend 40% more on interior design, learn how government regulations transformed the fast food experience, and understand why longer transaction times...